diff --git a/bin/zod_render b/bin/zod_render
index b0389da..caee9b0 100755
--- a/bin/zod_render
+++ b/bin/zod_render
@@ -10,6 +10,7 @@ f="$4"
 markdown_filter_cmd="awk -f $zod_lib/markdown.awk"
 
 [ -f "$proj/helpers.awk" ] && helper_opts="$proj/helpers.awk"
+[ -f "$proj/filters.config" ] && filter_opts="$proj/filters.config"
 [ -f "$proj/global.meta" ] && global_meta_opts="$proj/global.meta"
 [ -f "$proj/main.layout" ] && layout_opts="$proj/main.layout"
 
@@ -34,6 +35,7 @@ if [ $ext == "md" ] || [ $ext == "html" ]; then
   set -- -f "$zod_lib/render.awk"
   [ "$helper_opts" ] && set -- "$@" -f "$helper_opts"
   set -- "$@" -v markdown_filter_cmd="$markdown_filter_cmd" \
+              "$filter_opts" \
               "$global_meta_opts" \
               "$page_meta_opts" \
               "$f" \
diff --git a/lib/render.awk b/lib/render.awk
index 292dcc2..b208aa8 100644
--- a/lib/render.awk
+++ b/lib/render.awk
@@ -2,19 +2,44 @@
 
 BEGIN {
   action = "none"
+  ext = "none"
+  main_content_type = "_main"
   helpers_loaded = "no"
-  content = ""
   layout = ""
-  filter = "html"
+  filter_cmds["htm"]  = "none"
+  filter_cmds["html"] = "none"
+  filter_cmds["md"]   = markdown_filter_cmd
 }
 
 {
   split(FILENAME, parts, ".")
   ext = parts[length(parts)]
-  if (ext == "meta")    { action = "meta" }
-  if (ext == "layout")  { action = "layout" }
-  if (ext == "md")      { action = "page"; filter = "markdown" }
-  if (ext == "html")    { action = "page"; filter = "html" }
+  if (ext == "config") {
+    action = "config"
+  } else if (ext == "meta") {
+    action = "meta"
+  } else if (ext == "layout") {
+    action = "layout"
+  } else {
+    # not a known extension, assuming this line
+    # is from a page
+    content_extension = ext
+    action = "page"
+  }
+}
+
+# Process lines from config
+# Also ignore comments and empty lines
+action == "config" && (NF > 0) && (!/^;.*/) {
+  split($0, filter_kv, ": ")
+  split(filter_kv[1], filter_extensions, ",")
+  filter_cmd = filter_kv[2]
+
+  for (i = 1; i <= length(filter_extensions); i++) {
+    filter_cmds[filter_extensions[i]] = filter_cmd
+  }
+
+  next
 }
 
 # Process lines from meta files
@@ -33,10 +58,14 @@ action != "meta" && helpers_loaded == "no" && helpers == "yes" {
 
 # Process lines from the page
 action == "page" {
-  if (content == "") {
-    content = bind_data($0)
+  if (!contents[main_content_type]) {
+    contents[main_content_type] = bind_data($0)
+
+    # save the extension for this content type
+    # to find the appropriate filter to render it
+    content_extensions[main_content_type] = ext
   } else {
-    content = content "\n" bind_data($0)
+    contents[main_content_type] = contents[main_content_type] "\n" bind_data($0)
   }
   next
 }
@@ -46,7 +75,7 @@ action == "layout" {
 
   # replace yield with rendered content
   if (match($0, /{{{yield}}}/)) {
-    sub(/{{{yield}}}/, render_content(content))
+    sub(/{{{yield}}}/, render_content(main_content_type))
   }
 
   if (layout == "") {
@@ -60,7 +89,7 @@ END {
   if (layout != "") {
     print layout
   } else {
-    print render_content(content)
+    print render_content(main_content_type)
   }
 }
 
@@ -76,22 +105,36 @@ function bind_data(txt,   tag, key) {
   }
 }
 
-function render_content(txt) {
-  if (filter == "html") return txt
-  if (filter == "markdown") return markdown(txt)
+function render_content(type,     ext_key, content_extension, filter_cmd, txt) {
+  ext_key = type "_ext"
+
+  # Get the extension of the content type
+  content_extension = content_extensions[type]
+
+  # Get the appropriate filter command for this extension
+  filter_cmd = filter_cmds[content_extension]
+
+  # Get the text of the content for the given type
+  txt = contents[type]
+
+  if (filter_cmd != "none") {
+    return run_filter(filter_cmd, txt)
+  } else {
+    return txt
+  }
 }
 
-function markdown(txt,    rand_date, tmpfile, rendered_txt, date_cmd, markdown_cmd, line) {
+function run_filter(cmd, txt,   rand_date, tmpfile, rendered_txt, date_cmd, markdown_cmd, line) {
   date_cmd = "date +%Y%m%d%H%M%S"
   date_cmd | getline rand_date
   close(date_cmd)
 
   tmpfile = "/tmp/awk_render" rand_date
-  markdown_cmd = markdown_filter_cmd " > " tmpfile
+  filter_cmd = cmd " > " tmpfile
 
-  # pipe content to markdown.awk
-  print txt | markdown_cmd
-  close(markdown_cmd)
+  # pipe content to filter.awk
+  print txt | filter_cmd
+  close(filter_cmd)
 
   # pull out the filtered page
   while((getline line < tmpfile) > 0) {